Judging The Beautiful Book By Its Cover: Is Your Cover Sending The Right Message?



In business, we judge a book by its cover.

The way your company presents itself to the public is exactly the way they will recognize it.  One of the things that represent your business and talks to the people on your behalf is Business Color of your business or brand.

There is an English idiom that says “don’t judge the book by its cover” meaning you cannot make a decision about something by just looking at how it appears or you shouldn’t prejudge the worth or value of something by its outward appearance alone. In Business, it is the opposite.

Have you ever considered the importance of color in business, choosing the right color is crucial to your brand? The color you choose should set you apart, it should also speak the language of your business. Understanding color and its impact on your business could increase brand loyalty and recognition.

Before I became an entrepreneur I did not know anything about business colors, I used to wonder why some people use ugly colors for their businesses.

 Today we will look at the different colors and what they mean to your business.  If after reading this article you discover that your color does not represent your business well in public you can change the color to the theme that speaks your language.


Red is identified with the following:

 Action, Adventure, Fire, Power, Energy, and Speed

The color red can bring a passionate response to your customers, but the response may either be negative or positive and you may have no control over the response as it will be in the hands of your customers

The color red is associated with “hot “hot could mean you sell the “in-thing” or you have the latest brands that are in demand. Inside the business, red color encourages buyers to take action. For example; a red arrow directs you to the counter to pay. On your website, a red button is more visible and it will tempt people to click it.

 Red Creates urgency, often seen in the clearance sale and used for impulsive shoppers.

Red is best used for action-oriented products and brand.


Oranges represent the following:

  Energy,   Vitality, Cheer, Excitement, Adventure, Warmth, affordable, Vibrant and Risk-taking

Orange is the color that suggests value and discounts. It is a beneficial color for Hotels and Resorts.


Yellow is identified with:

 Happiness, Optimism, Enlighten, Creativity, Sunshine, and warmth

Yellow is the color that captures attention and it is a great color for children products.

Use yellow where you want to keep people moving. Most people cannot stay for long when there is a yellow color.


 Green represents:

Growth Vitality, Money, Wealth, Growth, Generous, Kind and Loyal

Anything to do with money and finance is identified with color green. Green also promote nature and safe organic products. This is my favorite color as I am aspiring to be a wealthy person.  All my business and my brands are green.Top 10 Rules for Success that you need to Learn


 Blue represents:

Loyal, Trust, Integrity, Peace and Security

Blue ranks so high as a favorite color that you can’t go wrong with.

Blue is best used for conservative corporate businesses where trust dependability and honesty are important


Wealth, Prosperity and Abundance.

Gold represents high-value products. Using it with navy or back are good choices when selling quality products to men.

Gold does not translate well onto the website because it translates to a dirty yellow which does not look good.


Innocence, Purity, and Cleanness

White is the best color to use as the background color for websites, it allows all other colors to reflect well. White works well for businesses promoting Hi-tech products, kitchen appliances, bathroom items, and health products


Authority, Power and Control

Black is beneficial for business selling luxury, elegance, and sophistication. Black crates classy and elegant impression. Using black packages makes it looks expensive.


Comfort, strength, Maturity and Reliability, Solidarity

Brown is appealing to most men due to its strength and reliability, it hides dirt. However, it is not accepted by women as it gives a feeling of dirtiness and suffocation.

It is more beneficial to the outdoor business. Earthmoving landscaping and farming businesses are inspired by the use of brown

This is where we will end with colors. I believe I have covered most of the colors that we always see around. If your color is not in here it does not mean it cannot be used in business. There are so many colors and I cannot cover them all.


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